It’s absolutely vital to your business future to retain faith that you will prevail in the end, regardless of the difficulties. We, little guys, know this, and we’re pretty good at it, given the challenges. Yet 96% of us fail in the first decade. I have wrestled with this number since 1992 – trying to…
Month: October 2019
One in a Million Marketing Model
You are one in a million. Honest. 4,500 discerning people read this weekly email. I got to thinking about online economics. The traditional economy is about scarcity. That’s because your business can’t reach far. If you’re a plumber, for instance, you stay local. Your village, your suburb, maybe your city. And you compete with five…