When it comes to choosing the right marketing automation software for your business, two of the most popular options are Kartra and ActiveCampaign. Both platforms offer powerful features to help you automate your marketing efforts and grow your business. In this article, we’ll take a closer look at each platform and compare them in terms of pricing, features, ease of use, and more to help you decide which one is right for you.
Pricing
One of the first things to consider when comparing Kartra and ActiveCampaign is pricing. Kartra offers four pricing plans: Starter, Silver, Gold, and Platinum. The Starter plan is the most affordable, starting at $99 per month and offering up
ActiveCampaign, on the other hand, offers four pricing plans as well: Lite, Plus, Professional, and Enterprise. The Lite plan is the most affordable, starting at $9 per month and offering up to 500 contacts. The Enterprise plan is the most expensive, starting at $229 per month and offering up to 100,000 contacts. With ActiveCampaign, the higher the plan, the more features you get access to.
Features
When it comes to features, both Kartra and ActiveCampaign offer a wide range of capabilities to help you automate your marketing efforts.
Kartra offers a comprehensive suite of features that includes:
- Sales funnel builder
- Membership site builder
- Email marketing
- Video hosting and marketing
- Helpdesk and live chat
- Affiliate management
- Calendar and scheduling
- Membership site builder
- E-commerce
- Course builder
- Analytics and tracking
ActiveCampaign, on the other hand, offers a suite of features that includes:
- Email marketing
- Marketing automation
- Sales automation
- Messaging
- CRM and sales automation
- Machine learning
- E-commerce
- SMS marketing
- Web personalization
- Social media marketing
- Attribution
Ease of Use
When it comes to ease of use, Kartra and ActiveCampaign differ slightly. Kartra is designed to be an all-in-one platform that allows you to manage all of your marketing efforts in one place. This means that the platform can be overwhelming at first, as there are many different features to navigate. However, once you get used to the platform, it is relatively easy to use.
ActiveCampaign, on the other hand, is designed to be a more streamlined platform that focuses on email marketing and automation. The platform is intuitive and easy to use, with a simple and clean user interface.
Customer Support
Both Kartra and ActiveCampaign offer customer support to hel you with any issues or questions you may have. Kartra offers support via email and live chat, while ActiveCampaign offers support via email, live chat, and phone.
In addition, both platforms offer extensive documentation and tutorials to help you get started with their platforms.
Integrations
When it comes to integrations, both Kartra and ActiveCampaign offer a wide range of options to help you connect your marketing efforts with other platforms. Kartra offers integrations with popular platforms like Zapier, Stripe, and PayPal, as well as a WordPress plugin that allows you to integrate your Kartra membership site with your WordPress site.
ActiveCampaign offers integrations with popular platforms like Salesforce, Shopify, and Zapier, as well as a WordPress plugin that allows you to connect your ActiveCampaign account with your WordPress site.
Conclusion
In conclusion, both Kartra and ActiveCampaign offer powerful marketing automation platforms to help anyone wanting to reach firms or people via email.