About Small Business
I started my small-business career in 1984. I’ve helped more than 50,000 small-business owners since then. The journey from startup to success is tougher than it looks when you start.
Four out of every five of us hopeful startups will close our doors within our first decade. We don’t make too much noise about closing. Closing is not something we want to boast about. Closing is not something we usually plan. It’s almost as if the mere thought of closure as an outcome might jinx our efforts.
If you can accept closure as four times more likely than success you can change your future. You can build simple & effective protective measures. These measures rocket our chances of success.
This site contains a few hundred articles. Each looks at some facet of this small-business life. You’ll find effective ways to structure your business efforts. Not just for business success.
You’ll also protect yourself and your family from the storms of small-business life. Recent storms include COVID locking down the world economy. Or Russia’s invasion of Ukraine spiking energy levels worldwide.
Imagine your small business as if it were a car. Before you buy it you take it for a test drive. You check that it is suitable for your needs. A Porsche may be the car you most want, but it’s not much good as a delivery vehicle. Before you drive it you make sure the lights work. And the brakes. And check there is enough fuel in the tank. And you insure it against accidents and yourself against being sued in such accidents.
If we look at your business in a similar way it is easy to see challenges and prepare for them long before they happen.