Month: October 2006

I am being let loose this weekend on two of groups of unsuspecting souls who think I might know a little about small business. Don’t know where they got the idea from because the more I learn the less I feel know! It’s the Woza Ekhaya bash at the Chelsea Football Ground, and my role is to … Read more

So you meet the woman of your dreams. In the course of the discussion she ,asks you what you’d like to see in your ideal partner. And you answer: “Actually, I don’t mind. As long as she’s female.” Wrong. You go home alone. Again. And that’s what it’s like talking to folk about marketing. A … Read more

Two experiences this past month produced the ultimate lesson in marketing, and illustrated a few myths that we hold so dear. I’d like to share them, just as long as you dont feel the need to tell me why your business doesn’t need to do what I am suggesting as you tear a strip off … Read more

Two experiences this past month produced the ultimate lesson in marketing, and illustrated a few myths that we hold so dear. I’d like to share them, just as long as you dont feel the need to tell me why your business doesn’t need to do what I am suggesting as you tear a strip off … Read more

This week in the United Kingdom is National Walk-to-School week, where parents deliberately park a mile or so away from school so that the kids can walk up a real appetite en route to class in the morning. It would be great if it wasn’t immediately after Carruthers’ National Fall-Down-the-Stairs Day, but it does allow … Read more

This week in the United Kingdom is National Walk-to-School week. Parents deliberately park a mile or so away from school so that the kids can walk up a real appetite en route to class in the morning. It would be great if it wasn’t immediately after Carruthers’ National Fall-Down-the-Stairs Day, but it does allow one … Read more