Month: May 2017

Why I Hate Personal Guaranties…

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When we first sign personal guaranties most of us have no clue how dangerous the contracts are. The lender or creditor tells us that everybody signs them. So does our accountant. And our attorney. Or that they are normal. Neither of these is true. But when the lender says “sign or leave” guess what most … Read more

What’s in It, For Me?

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During the past 4 weeks, I have been privy to many marketing plans. None looked at the biggest question each prospect wants to be answered: “What’s in it, for me?” Each plan faced a significant flaw. Most of us small business owners do not know who we’re selling to. Or who is actually buying. Or … Read more