Coaching Small Business Owners Since 1992
Last week I wrote about the concept of being the best, surpassing everything that anybody has ever done in your particular field of endeavour. And why it was not the best way to succeed in business. That article is here. I want to differentiate trying to “be the best” from “doing your best”. Don Miguel Ruiz, … Read more
January 21, 2016/in Entrepreneurial Life, Marketing, Selling / Some very big US firms, Fortune 500 companies, spend lots of money testing new ideas to bring to market. Nine out of every 10 products that survive this process still fail. If they can’t get “new” right, then why should we small players focus on finding something “unique”, which means the only one of … Read more