One of the most popular cars ever was the Volkswagen Beetle, originally designed as a cheap, ‘people’ car. It was not popular because it was fast, or safe, or aerodynamic, or comfortable (although I don’t know of a single man my age who didn’t have some of his most memorable initial experiences with members of…
Month: February 2007
Digital Beetles
One of the most popular cars ever was the Volkswagen Beetle, originally designed as a cheap, ‘people’ car. It was not popular because it was fast, or safe, or aerodynamic, or comfortable (although I don’t know of a single man my age who didn’t have some of his most memorable initial experiences with members of…
The Three Most Powerful Sales Words
It is a fascinating aspect of sales life that the three most important and powerful sales words are hardly ever uttered by salespeople. That is because they don’t usually have to say them. (If they do have to express these words often then it is time to find a better team to work for.) These…
Marketing Shoes
There is a Dutch saying about marketing that goes along the lines of “If you want to understand a man, walk a mile in his clogs”. We ignore it nowadays because it is both sexist (after all, who wants to understand a man when there are far more interesting and complex beings to learn) and…