Month: February 2007

One of the most popular cars ever was the Volkswagen Beetle, originally designed as a cheap, ‘people’ car. It was not popular because it was fast, or safe, or aerodynamic, or comfortable (although I don’t know of a single man my age who didn’t have some of his most memorable initial experiences with members of … Read more

One of the most popular cars ever was the Volkswagen Beetle, originally designed as a cheap, ‘people’ car. It was not popular because it was fast, or safe, or aerodynamic, or comfortable (although I don’t know of a single man my age who didn’t have some of his most memorable initial experiences with members of … Read more

It is a fascinating aspect of sales life that the three most important and powerful sales words are hardly ever uttered by salespeople. That is because they don’t usually have to say them. (If they do have to express these words often then it is time to find a better team to work for.) These … Read more

There is a Dutch saying about marketing that goes along the lines of “If you want to understand a man, walk a mile in his clogs”. We ignore it nowadays because it is both sexist (after all, who wants to understand a man when there are far more interesting and complex beings to learn) and … Read more