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Peter Carruthers

Coaching Small Business Owners Since 1992

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Month: January 2011

How well does web marketing really work?

Posted on January 31, 2011March 29, 2019 by PeterCarruthers

I like pens. I’d like to compare buying one in a ‘proper’ store with the online experience. If you find a genuine pen store (and there aren’t too many around) it tends to only stock the fast moving brands and models. Like any other store, 20% of the brands account for 80% of the sales. (Of course,…

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Still Driving a Ford Model T?

Posted on January 19, 2011March 29, 2019 by PeterCarruthers

When cars first started to replace horses, they each had a different cockpit. This meant that you needed to start from scratch each time you climbed into a new driving seat. For a hint of how tough driving was back then, read this article showing how to start a Ford Model T. Life on the Internet is…

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Want Free Computing?

Posted on January 11, 2011March 29, 2019 by PeterCarruthers

A picture is worth 1000 words. If that’s the case, how much is a video worth? During the Christmas holidays I managed to wipe out my Windows PC. Faced with the option of installing Windows (again) or installing Linux I chose to install both to compare them. Below is a discussion on the subject, as…

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The Invisible Touch by Harry Beckwith

Posted on January 4, 2011March 22, 2019 by PeterCarruthers

The Invisible Touch landed on my desk in 2000. In a world that publishes millions of words every minute, there is an amazing amount of noise. Harry Beckwith’s words are an oasis of common sense that looks at small business marketing. (Actually, it looks at marketing reality for all businesses, but I see that through…

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Recent Posts

  • Unlimited or Limited Liability – Which is crucial for startups?
  • Which is Better? Kartra or ActiveCampaign?
  • Kartra vs ClickFunnels: 2022 Review for Smaller Businesses
  • How to Build Your Own CrashProofed Business Online
  • Why do South Africans talk so much?

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