The Invisible Touch landed on my desk in 2000.
In a world that publishes millions of words every minute, there is an amazing amount of noise. Harry Beckwith’s words are an oasis of common sense that looks at small business marketing. (Actually, it looks at marketing reality for all businesses, but I see that through small business eyes.)
He offers key insights in short sentences and wraps these insights in fascinating stories about the fallacies and stupidities of modern business. In other words, he makes it simple.
I have used these ideas for the past decade in my off-line (seminars) business as well as my online businesses. An online service is about as intangible as you can get. His ideas help my clients better understand what we do, and how we do it.
At the time of this writing, the book is not available for Kindle. Check it out at Amazon here.