A while back I wrote about the fog index – a simple way of seeing how easy your writing is to read. Great concept. The problem is that nobody uses it! Just because we have e-mail, and word processors, and possibly a thesaurus, we each assume that we are a William Shakespeare in the making….
Month: June 2008
How big is your overdraft?
The most common form of small business borrowing is via overdrafts. We almost all have one, or had one. Nobody points out the risks when we sign on the dotted line, so I am going to do that now. The main risks are: Your overdraft is repayable on demand, at the whim of your bank…
Economic Deja Vu?
Some time this year your bank manager is going to call you, possibly unexpectedly. Will you be ready? Fifteen years ago I sat on the floor in my lounge in Somerset West. There were no chairs. The local sheriff had just taken all the furniture in a vain effort to satisfy the huge judgments that…
Older folk buy less?
As you get older your eyesight falters. There are a few reasons why this is important. The most crucial is that you don’t often wear your spectacles while showering. This means that when you reach across for the Dove shampoo in the pink plastic bottle it’s very easy to confuse it with the Dove conditioner…