We waste real money to attract strangers. We don’t invest a few hours to stay in touch with people who already know us. We try to find strangers in magazines, on billboards, via car signage, through Google Adwords, via Social media, … I’ve studied thousands of small business owners since 1984 to find out how…
Month: April 2020
The REAL Small-Business Virus Problem
During the past 28 years, I’ve asked thousands of people to explore different approaches to earn more cash. Their primary motivation for not doing so has been, not enough time. That excuse blew out the window three weeks ago.
Starting anything new is daunting.
There is so much we don’t yet know about this new thing. The longer we delay, the more it looms. Soon we give up because it is too huge. And then we find another novel project to annoy ourselves with.
Never Sign an Acknowledgement of Debt
This is just a quick note about something critical during this scary time. It’s about a contract called an Acknowledgement of Debt. I’ve just read a piece about negotiating with suppliers for new terms. The author assures the reader that the supplier will ask you to sign such a document. And that you should. This…