So you meet the woman of your dreams. In the course of the discussion she ,asks you what you’d like to see in your ideal partner. And you answer: “Actually, I don’t mind. As long as she’s female.” Wrong. You go home alone. Again. And that’s what it’s like talking to folk about marketing. A … Read more

Two experiences this past month produced the ultimate lesson in marketing, and illustrated a few myths that we hold so dear. I’d like to share them, just as long as you dont feel the need to tell me why your business doesn’t need to do what I am suggesting as you tear a strip off … Read more

Two experiences this past month produced the ultimate lesson in marketing, and illustrated a few myths that we hold so dear. I’d like to share them, just as long as you dont feel the need to tell me why your business doesn’t need to do what I am suggesting as you tear a strip off … Read more

This week in the United Kingdom is National Walk-to-School week, where parents deliberately park a mile or so away from school so that the kids can walk up a real appetite en route to class in the morning. It would be great if it wasn’t immediately after Carruthers’ National Fall-Down-the-Stairs Day, but it does allow … Read more

This week in the United Kingdom is National Walk-to-School week. Parents deliberately park a mile or so away from school so that the kids can walk up a real appetite en route to class in the morning. It would be great if it wasn’t immediately after Carruthers’ National Fall-Down-the-Stairs Day, but it does allow one … Read more

Last night I started writing about how some folk grabbed life between the legs, stomped on it, threw some spices at it, bit it, spat it out and started again – all before not going gently into that good night. And they don’t care if they look like complete idiots while they’re doing it. Yet … Read more

In every bank manager’s office is a piece of furniture that bears a startling resemblance to a chair. When you visit your bank manager wanting to borrow money, your bank manager points to this piece of furniture and says “Won’t you bend over my barrel?” You see, he knows that 9 out of 10 small-business … Read more

At the risk of being seen to insult the education system — which is absolutely not my intention — most of the stuff I learnt at school has hurt me more than helped me.  And the stuff I really needed to know wasn’t even mentioned at school. I mean, why teach a young boy all … Read more

Just before a pilot takes his Boeing 747 into the air on a long journey, he gathers a whole bunch of information. Before even climbing into the cockpit, he gathers information about the weather en route, and he gathers this from the local airport, the Internet, and talking to other pilots.  Not only does he … Read more