You are one in a million. Honest. 4,500 discerning people read this weekly email. I got to thinking about online economics. The traditional economy is about scarcity. That’s because your business can’t reach far. If you’re a plumber, for instance, you stay local. Your village, your suburb, maybe your city. And you compete with five … Read more

Even the Romans knew that. And they lived before computers… The Business Summit 2.0 is over. I’m working through one video each day. A few days ago, it was Walt Hampton, author of the Power Principles of Time Mastery: Do Less, Make More, Have Fun. Walt said something which rocked my world. You may recall … Read more

Since 1984 I have written more letters and emails than most people do in a lifetime. Over 35 years, about 5000 each week. (35 x 52 x 5000 = 6,500,000 since I started.) You’d think I might be able to write well. Very few people replied to admire my skill at wielding words. Many wrote … Read more

When I was at school, copying anything was verboten. It wasn’t just about stealing a peek at Mark Johnston’s response to the capital of Angola question. School espoused originality.Copy remains a four-letter word. There was no concept of research skirting a fine line between the two. As you and I left school for the business … Read more

I began to use Gmail in 2006. I’ve written about Gmail a few times since then. Whenever I write about Gmail or anything else some fine folk disagree with me so much they want to put me right. It was the same with each Gmail piece. I’m afraid I ignored them. I now have 800,000 … Read more

I am not a brand. I am a “Peter”. I have been a “Peter” since 1958. And online, since 1999. I raise this because people say I have a “brand”. No. I am Peter, and whatever I do is congruent with that, not with some image I want to create. I tried to change my … Read more

A few weeks ago, I wrote about Once in a Lifetime Offers. This is a follow-up about bogus marketing. I missed something when I penned that first piece. A month ago, a client sent me a link to a free webinar. The gist was free training: How to earn R50,000 in social media. I’d seen many other … Read more

South Africans know more about diabetes than anyone else on earth. Lord knows, after 48 years of dealing with the fallout I could use help. But, I’d hope my (54 years x 365 days x 24 hours) experience might carry a little weight. No. But it’s more than the disease. We Saffers know everything about … Read more

I don’t have more than one lifetime. And my once-in-a-lifetime opportunity came a while back. I’m a little flustered because a new once-in-a-lifetime opportunity lands in my inbox nearly every day. Each smacks of exaggeration. I was sitting in a coffee shop in 2004, minding my own business, when an angel floated past. The most … Read more

I’ve been away for a while. About a month, to be precise. The most tumultuous month of my past 25 years.When you run a personal business, sometimes the “personal” overtakes the business. And sometimes the “personal” overwhelms you so much you focus on basic survival.The love of my life passed away in June, a few … Read more