South Africans Abroad and Business Ownership

South Africans abroad are interesting. I read an article a while back about why Americans are so vocal. It’s how a society changes when millions of immigrants come from different countries. And then they spread across vast open spaces. The only way to survive in that kind of change is to talk to strangers. It’s … Read more

POPIA: MiWay and the King

By now you have heard the story of the King and the MiWay sales agent? In brief, a MiWay agent phoned the King of the Zulu nation, without knowing who he was calling. A simple mistake. They had a short call. The King explained who he is. And why he does not need insurance. He was gracious … Read more

First Drafts are Shyte

Ernest Hemingway said “The first draft of everything is shyte.” He should know. He did not spell “shyte” with a “y” but I do not want to offend my email provider. I want to explore this issue. I procrastinate. Actually, that’s not quite true. The fact is that I can never get started. The only way … Read more

Stories Sell Better Than Features Do…

Many years ago I sold terminals and printers to firms that used IBM minicomputers. These firms had spent millions on their equipment. The fact that our equipment cost about one-tenth of the IBM equivalent was not a selling point. Prospects thought them “too cheap”. I learned that telling stories was so much better than listing … Read more

Technobabble Sells Nothing…

It was Randburg, March 2001. A client asked me to a meeting with someone he felt might add value to all my other clients. This fellow started out like Sea Cottage coming out the gates at the start of the Durban July. I tried to interrupt him three times. He barely stopped to draw breath. … Read more

Why I Hate Personal Guaranties…

When we first sign personal guaranties most of us have no clue how dangerous the contracts are. The lender or creditor tells us that everybody signs them. So does our accountant. And our attorney. Or that they are normal. Neither of these is true. But when the lender says “sign or leave” guess what most … Read more

What’s in It, For Me?

During the past 4 weeks, I have been privy to many marketing plans. None looked at the biggest question each prospect wants to be answered: “What’s in it, for me?” Each plan faced a significant flaw. Most of us small business owners do not know who we’re selling to. Or who is actually buying. Or … Read more

Don’t Sign Surety Contracts

Easter always brings back memories of the worst month of my adult life. At the end of May 1992 I was wrestling with a decision. Close my business? Or not? Most business owners face this decision. It was my turn after eight wonderful years. I did what I thought was the most honourable thing for … Read more

Stop Taking Failure Seriously

Don Miguel Ruiz presents four guidelines for living a great life in his superb book The Four Agreements. The second guideline is: Don’t take anything personally. This is perfect advice for any person who needs to sell to survive. He says nothing others do is because of you. What others say and do is a projection of their … Read more